Applications can get familiar and outdated. What worked for your first set of customers may not work for your current, less experienced ones. Or, perhaps your users are getting better at using your system and want some new ways to get the same work done with fewer clicks.
Auditing your application is an important step to [...]
Seth Godin recently posted an article titled “Is architect a verb?”:
Design carries a lot of baggage related to aesthetics. We say something is well-designed if it looks good. There are great designs that don’t look good, certainly, but it’s really easy to get caught up in a bauhaus, white space, font-driven, Ideo-envy way of thinking [...]
Seth Godin has an interesting post today about how free stops getting attention:
The interaction you seek as a marketer often disappears when something is free. The fascinating thing is that it often doesn’t matter if you’re paying or being paid… it’s the transaction either way that changes the posture of the person you’re working with.
I [...]
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